Do you know what's really in your child's lunchbox food?

The Lunchbox Effect is a new book about how today's lunchbox foods are impacting your child's learning, behaviour and health, and what you can do about it.

The eagerly-awaited first book by children’s health advocate, lunchbox expert and keynote speaker Belinda Smith, The Lunchbox Effect is an exposé on the packaged snack foods commonly found in children’s lunchboxes, and a guide book for parents on what growing brains and bodies need to thrive.

Available for pre order now in both Print and eBook formats, with an Online Product Companion for easy lunchbox product reference from your smartphone.

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BELINDA SMITH FEATURED BY:

Dr Charlotte Middleton

Integrative GP specialising in Nutritional and Environmental Medicine

"This book couldn’t have come at a better time. The Lunchbox Effect – with its comprehensive guide to what’s in lunchbox packet foods – can help parents, by taking the guess work out of reading labels.

Changing what we eat and how we feed our family doesn’t have to be hard. And it doesn’t have to be all or nothing! Even small changes in children’s lunchboxes can have a profound impact."

What You'll Get Inside the Book:

Practical Tips

Helpful tips designed to make your life easier, such as:
How to read packet food labels
What to pack in your child's lunchbox
How to have better conversations with your kids about their food

Expert Contributors

Nutritionist Jo Atkinson about what foods our kids need to thrive
Additive Expert Francine Bell about how industrialised food impacts learning & behaviour
Principal Susan Hilliar about changes in lunchbox foods in the past 30 years

School Challenges

How lunchbox foods impact your child's ability to learn
Packet foods, waste and sustainability
Lunchtimes, parties, and other challenges schools face
Behavioural impacts on lost teaching time and teacher wellbeing

Lunchbox Foods Index

Comprehensive index of over 480 common packet lunchbox foods
Easy to read ingredients, sugar content, additives for each packet food
Details on possible impacts of foods on behaviour, learning and health

...and much more!

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Available in Print and eBook

The Lunchbox Effect book is available in a high-quality 250+ page 6 x 9 inch paperback book (pictured above), and in a variety of Digital eBook formats including PDF, ePub and Mobi. These formats will suit eReaders such as iBooks, Kindle, Kobo, Nook, and more.

TheLunchboxEffectBook-OnlineProductCompanion-Clean

The Online Product Companion

The Lunchbox Effect Online Product Companion is a smartphone-optimised website app with a fully-searchable database of the 480+ lunchbox products listed in the book. It includes full colour photographs, more detailed images of the product packaging (such as Ingredients and Nutritional Information Panel), and more comprehensive data tables for each product.

The Online Product Companion is a must-have for easy reference while you’re researching or shopping for lunchbox foods for your child.

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Susan Hilliar

Principal and Teacher for over 30 years

"My greatest hope is that there is a willingness from those in government to take on a whole school lunchbox project and discover the evidence that we found behind the data, that supports a fruit and vegetable snack based lunchbox has profound results for children, their learning, their behaviour and their health."

About the Author – Belinda Smith

Belinda Smith, co-founder of The Root Cause, is one of Australia’s leading independent voices on children’s health, and an advocate for real food in schools. Belinda is also a mum, a health coach, and the creator of The Mad Food Science™ Program and The 5 Minute Healthy Lunchbox System™.

After travelling Australia for over two years visiting more than 90 schools and educating over 20,000 children, teachers and parents, Belinda truly understands what is going on in our school system when it comes to food.

Bel has been dubbed “The Lunchbox Vigilante” by Channel 7 Sunrise, and appears regularly in national and regional TV, radio and press. Bel was mentioned in Federal Parliament for the work she has been doing across Australia with The Root Cause.

Bel's vision is to create a generation of healthy, food-literate children who choose real food every day.